1. Thinking Contextually
  2. Structure Changes More Slowly Than Look-and-feel
  3. Models Before Screens
  4. Four Types of Prototypes
  5. Back to the Bad Old Days of the Web
  6. The Ladder of Abstraction
  7. Three Models
  8. Internal Design Teams and Thought Leadership
  9. The Key to Understanding Why Things Happen
  10. The Cognitive Costs of Bad UX

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