Information architecture (IA) helps. IA is the practice of organizing, structuring, and labeling information to make it easier to find and understand. IA is essential to effective websites and apps, but it can do more than that.
I help organizations and individuals use IA to get more value from information. I’ve consulted with world-leading organizations, trained hundreds of IAs, and co-authored the fourth edition of the “polar bear” book about IA.
The definitive guide to IA — for the web and beyond.