Overwhelmed by information?

Information architecture (IA) helps. IA is the practice of organizing, structuring, and labeling information to make it easier to find and understand. IA is essential to effective websites and apps, but it can do more than that.

I help organizations and individuals use IA to get more value from information. I’ve consulted with world-leading organizations, trained hundreds of IAs, and co-authored the fourth edition of the “polar bear” book about IA.

The definitive guide to IA — for the web and beyond.

O'Reilly
Amazon.com
Barnes & Noble
WorldCat

• Using the Iceberg Model to Understand Complex Situations

  Analyzing OpenAI’s turmoil by using a classic systems thinking framework.
• Empowering Information Architecture with AI: A Practical Experiment

  Overview of an experiment of using LLMs to categorize and tag over a thousand blog posts.
• Desk Research for Information Architecture

  The fastest way to start research in information architecture projects.

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The Informed Life with Steve Portigal, part 1

In this podcast, UX researcher Steve Portigal and I discuss motivations for writing our nonfiction books.