The Informed Life with Scott Berkun
Overview of a conversation about a new book on what’s required to design effectively in the real world.
People are overwhelmed. Websites and apps need Information Architecture: the practice of structuring information to make it easier to use. I help organizations use IA to design products people love.
Improve your bottom line by structuring digital properties that provide real value to people.
Align your team around actionable models that map ways of serving customer needs.
Instill in your team a commitment to delivering clear and impactful user experiences.