Strategic design: Eight essential practices every strategic designer must master
By Giulia Calabretta, Gerda Gemser, and Ingo Karpen
BIS Publishers, 2016

Design isn’t just good for making better things, it’s also good for making things better. In other words, design can be both tactical and strategic. Many designers come to the field with a tactical mindset, and as they grow in their careers find themselves drawn towards higher-level challenges that add greater value to their organizations. This book offers frameworks that allow them to transition to a more systemic and strategic practice.

At the core of the practice is the alignment between three core domains:

The premise of this book is that successful strategic design solutions emerge at the intersection of what is desirable from a customer/user perspective, viable from a business perspective and feasible from a technological/organizational point of view. Blending and aligning these three very different facets for an optimal intersection is not an organic process, and so needs to be managed explicitly.

As promised in the title, the book offers eight practices that are central to achieving this alignment:

1. Defining and articulating a clear vision
2. Co-creation and prototyping
3. Assessing the current circumstances (e.g. ownership, visioning) in the organization
4. Shedding light on the design process itself
5. Creating alignment through storytelling
6. Evaluating feasibility
7. Evaluating viability
8. Building lasting design capabilities in the organization

There’s a chapter focused on each, all authored by different teams of practitioners and academics. While this variety of voices could be a liability, in this book’s case it’s a strength, since the various authors present a range of case studies (mostly from Europe) that illustrate the practice highlighted in each chapter. It makes for a rich and actionable compendium of key strategic design practices.

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Digital Minimalism: Choosing a Focused Life in a Noisy World
By Cal Newport
Portfolio/Penguin, 2019

When people ask me about resources to help them make better use of digital technologies while avoiding distractions, I refer them to Cal Newport’s work. His previous book, Deep Work, argues that social media has a negative impact on our ability to do meaningful work, and argues for leaving it outright.

His most recent book, Digital Minimalism, takes a more nuanced — and in my opinion, practical — approach, one rooted in a philosophy of use for digital technologies:

as is becoming increasingly clear to those who have attempted these types of minor corrections, willpower, tips, and vague resolutions are not sufficient by themselves to tame the ability of new technologies to invade your cognitive landscape—the addictiveness of their design and the strength of the cultural pressures supporting them are too strong for an ad hoc approach to succeed. In my work on this topic, I’ve become convinced that what you need instead is a full-fledged philosophy of technology use, rooted in your deep values, that provides clear answers to the questions of what tools you should use and how you should use them and, equally important, enables you to confidently ignore everything else.

Instead of doing without digital technologies altogether, Mr. Newport proposes that we embrace digital minimalism,

A philosophy of technology use in which you focus your online time on a small number of carefully selected and optimized activities that strongly support things you value, and then happily miss out on everything else.

He compares the approach to how the Amish people embrace new technologies. Many people assume that the Amish are against all tech. That’s not the case. Instead, they have a very thoughtful approach to new technologies that considers their impact on the community as a whole.

This requires trading off conveniences, but these conveniences often come at the expense of healthy social relationships. Mr. Newport describes the relationship between offline and online interactions as zero-sum: digital communications hamper our ability to communicate with people in physical space. Clearly we want to optimize for the latter.

Rather than quitting cold turkey, Mr. Newport proposes what he dubs the Digital Declutter Process:

1. Put aside a thirty-day period during which you will take a break from optional technologies in your life.
2. During this thirty-day break, explore and rediscover activities and behaviors that you find satisfying and meaningful.
3. At the end of the break, reintroduce optional technologies into your life, starting from a blank slate. For each technology you reintroduce, determine what value it serves in your life and how specifically you will use it so as to maximize this value.

He also offers a useful heuristic for going off particular technologies and apps:

consider the technology optional unless its temporary removal would harm or significantly disrupt the daily operation of your professional or personal life.

In all, this is a useful and practical book. It’s my new go-to recommendation for people looking to be more effective amidst digital distractions.

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Designerly Ways of Knowing
By Nigel Cross
Springer, 2006

Design is more than a way of making better products and services; it’s also an approach to work. More than that, it’s a particular way to probe and intervene in the world that allows us to tackle complex problems.

This idea of design as a meta-approach to problem-solving has been very influential in my work, in no small part through Nigel Cross’s Designerly Ways of Knowing. Prof. Cross is one of the key figures on this subject, and this slim volume is a compilation of his lectures and publication on the matter.

Designerly Ways of Knowing posits design as a third way of knowing the world, alongside science and the humanities. The book offers the following aspects of designerly ways of knowing:

• Designers tackle “ill-defined” problems.
• Their mode of problem-solving is “solution-focused.”
• Their mode of thinking is “constructive.”
• They use “codes” that translate abstract requirements into concrete objects.
• They use these “codes” to both “read” and “write” in “object languages.”

Designers have much to contribute to organizations and societies beyond their individual design disciplines. Design isn’t just a way of making things; it’s a way of thinking that works through making and testing/reflecting on the resulting products.

Considering the practice of design at this more abstract level frees designers from the constraints of particular disciplines. It opens a broader scope of action for designers — and value for our stakeholders and clients.

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(Alas, it’s expensive.)

Rapid Problem Solving With Post-it® Notes
By David Straker
Da Capo Press, 1997

Hang around long enough with designers, and you’ll realize that sticky notes are useful for more than note-taking; they can also be a useful thinking tool. More than that, they can be a useful group thinking tool: They allow a team to use the walls of a room as a shared cognitive artifact. The team can think better together if they have a way of externalizing information, and stickies are ideal — when used properly. This slender book teaches you how you use sticky notes properly.

It’s divided into three parts. The first shows you key principles for understanding problems, such as chunking related concepts, basic information organization patterns, etc. The second part explains the mechanics of using these principles with sticky notes. This includes several “tools” (techniques for thinking with stickies):

• The Post-up
• The Swap Sort
• The Top-down Tree
• The Bottom-up Tree
• The Information Map
• The Action Map

Finally, the third part of the book shows you how to use these tools to solve actual problems. It does this by offering a simple framework that allows you to tackle common project problems.

I’ve often described Rapid Problem Solving with Post-it® Notes as an operating system for stickies. It’s short, to the point, actionable, and game-changing. It’s one of the books I’ve gifted most.

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Stubborn Attachments: A Vision for a Society of Free, Prosperous, and Responsible Individuals
By Tyler Cowen
Stripe Press, 2018

Economists are among the only people in our society who have a measure of influence on policy and who think about problems from a systemic perspective. So designers working on complex information environments should pay attention to them — especially when they set their sights on the long term, as Tyler Cowen does on Stubborn Attachments.

When thinking about policy, Mr. Cowen says, a little voice inside his head nudges him to consider only short-term, small improvements. In what amounts to a thesis statement, he explains:

I would … like to be more suspicious of our little voice in favor of supreme short-run pragmatism. I wish to suggest that it is a vice, the thinking man’s equivalent of the savage’s short-run gratification. It is our latest adaptive mechanism for feeling good about ourselves, at the expense of letting Rome burn. I suggest that we should instead turn our political energies to thinking about the long-run fortunes of our civilization. That means focusing on the future of freedom, wealth, science, and healthy, well-functioning institutions governed by rules and rights.

The book argues that securing a future for these things requires that we boost economic growth, make civilization more stable, and deal with environmental problems. To do so, Mr. Cowen proposes that we maximize the rate of sustainable growth and constrain the quest for higher economic growth in favor of “inviolable human rights.” The bulk of the (short) book justifies these positions with clear, rational arguments.

In our time of highly polarized civic discourse, Stubborn Attachments comes across as a refreshing, non-political take on complex (and pressing) problems. It does so by arguing lucidly from first principles. Even if you disagree with its conclusions, the book serves as a model of how to present difficult positions on complex issues to a non-technical audience in a non-partisan manner.

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