Services
How I Can Help
If your digital product is confusing, the problem is likely structural. I can fix that.
This matters even more now. Systems without clear information architecture can't effectively support AI — and AI can't save a poorly structured product.
For nearly three decades, I've helped organizations like Cisco, GE, and Copa Airlines make sense of complex information environments. I recently co-founded unfinishe_ to help smaller businesses get AI right.
Here's how I typically work with clients:
- Strategy & advisory — I help leadership set clear directions for complex information environments
- Information architecture design — hands-on structural modeling for digital products and services
- Training & speaking — workshops and keynotes for in-house teams
I'm most valuable at the start of projects, when teams need to make sense of complexity and set a clear direction. I work directly with in-house teams or through agency partners.
