On November 17, Apple removed the “Ratings & Reviews” section from all product pages on the Apple website. It is currently unclear what has prompted this decision, nor when Apple will bring back the option to read the opinions of other customers at the time of purchase.
Customer reviews never felt like a natural part of Apple’s online store. I remember reading the negative reviews for the USB-C to 3.5mm Headphone Jack Adapter and wondering how a company as controlling of its image as Apple allowed its products to be disparaged on its own website. I expect the answer to the question “when will Apple bring back this option?” is “never.”
(Contrast this decision with Amazon’s approach.)
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