The Strategic Value of Design

Andrea Mignolo writing on Medium:

we will never be able to talk about the value of design using ROI because we’re not really talking about design, but the output of design. I’m interested in finding models that help us talk about the value of doing design, which is entirely possible given the mutable nature of business artifacts.

Ms. Mignolo goes on to highlight an important distinction: design as a way of making things (i.e., the way it’s been traditionally understood in the enterprise) versus design as a way of learning. While the former is obviously important, strategically the latter has more value. As Ms. Mignolo eloquently puts it, “By embracing ambiguity and exploring divergent futures, design activities can increase flexibility and decrease risk.”

The post is a good summation of this position, and worth your attention. (For a similar argument, see Nigel Cross’s book Designerly Ways of Knowing.)

Reflections on Business, Design, and Value