From Strategy to Structure (and Back Again)

The products and services you design should address the needs of your organization and of society as a whole. As a designer of information environments, you need to think beyond the user interface to the underlying structures that bring order and coherence to the artifacts people interact with.

This workshop mixes video lectures with a remote hands-on activity to help designers work more strategically. Participants will:

  • Learn what strategy is (and isn’t)
  • Learn what questions stakeholders need to answer when defining a strategy
  • Learn how to bridge strategy to screen-level artifacts
  • Practice conceptual modeling as a way of designing more strategically aligned products