Workshop: From Strategy to Structure (and Back Again)

The products and services you design should address the needs of your organization and of society as a whole. As a designer of information environments, you need to think beyond the user interface to the underlying structures that bring order and coherence to the artifacts people interact with.

This half-day workshop teaches tools to help visualize product strategy, and translate that strategy to an information architecture to produce products and services that address the real needs of people and organizations.

The workshop is structured in three parts divided by two hands-on exercises. However, this is not a rigid structure: The workshop is set up to be a conversation focused the attendees’ interests.

There are no slides; instead, I lead participants through a series of ideas and concepts by drawing diagrams live using an iPad Pro. This format is more engaging and interactive than traditional slides.

By participating in the workshop,

  • You’ll learn how to visualize product strategy and to connect it to purpose
  • You’ll learn how to bridge that strategy to semantic structures that inform coherent UIs
  • You’ll learn how pace layering can help you create information environments that better stand the test of time
  • You’ll get an overview of conceptual modeling as a tool for designing better information environments

I’ve given versions of this workshop at Euro IA 2016 (Amsterdam), the Italian IA Summit 2016 (Rome), and plan to do so at the IA Summit 2017 (Vancouver).