Organize information for clarity & impact.

People are overwhelmed. Websites and apps need Information Architecture: the practice of structuring information to make it easier to use. I help organizations use IA to design products people love.

Learn How

IA Consulting

Structure your website or product to speak your users' language.

Strategic UX

Align your team with actionable models that clarify the path forward.

Training & Coaching

Give your team the means to deliver impactful user experiences.

AI for Information Architecture

Artificial intelligence changes how we produce and organize information. I'm exploring practical applications; this page is a good entry point.

The Latest

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From the podcast

The Informed Life with Joe Natoli

Overview of a conversation on how designers can create value in early-stage startups.