Photo by Jeff Ettenhoffer

Photo by Jeff Ettenhoffer

IA is essential to effective websites and apps.

Many design and product teams recognize the importance of information architecture but lack the experience to successfully architect complex products.

Through my consulting and training services, I help organizations use IA to:

  • Improve customer satisfaction
  • Reduce support and maintenance costs
  • Increase conversion
Information Architecture: For the Web and Beyond book cover

The definitive guide to IA — for the web and beyond.

Barnes & Noble

How I Can Help

IA Consulting

I organize, structure, and label information to create more effective products and publications. In the process, I help teams align and clarify their “big picture.”

Training & Coaching

Many design teams recognize the need for IA but need structured ways to gain competence quickly. I help them by teaching workshops and through one-on-one coaching engagements.


I’ve delivered keynotes and workshops at conferences and internal events. Presentations usually cover IA, systems thinking, and strategic design. See previous presentations.

What I Bring to Projects

Over 30 years in the industry, I’ve developed the methodology and gravitas necessary to deliver outstanding results.

Holistic Approach
My superpower is helping teams get their heads out of screen-level artifacts to define how the big picture drives cohesive UX.

Knowledge Transfer
As a consultant/educator, I equip design teams with the knowledge and skills required to drive IA for long-term success.

Jorge Arango teaching a workshop. Photo by José Goulão
Photo by José Goulão

Let’s Talk

Other ways to get in touch: