Don’t Subscribe; Follow

Per a report in Podnews (via The Loop), starting with iOS 14.5, Apple will remove the word ‘subscribe’ from its market-leading Podcasts app. In its stead, users will be invited to ‘follow’ podcasts. With this change, Apple joins Spotify, Audible, Stitcher, and Amazon Music, which already give users the option to ‘follow’.

Why the change? A researcher claims 47% of people who don’t listen to podcasts think ‘subscribing’ will cost money.

This is a great example of the sort of counter-intuitive insights one can glean from research. I’ve never been confused by the word ‘subscribe’ in this context. Given the choice between ‘subscribe’ and ‘follow’, I’d argue that ‘subscribe’ is a clearer description of what is happening.

But I understand how podcasts work. Many people don’t, and I can see how they’d understand subscriptions — an action they likely associate with newspapers and magazines — as something they must pay for. While less precise, ‘follow’ is a familiar enough term (especially online), and one that may be less intimidating.

‘Follow our podcast’: Apple Podcasts to stop using ‘subscribe’