Do You See the Big Picture?

Seth Godin, writing in his blog:

If you experience lousy service or poor quality, it’s probably not solely the fault of the person who talked to you on the phone, dealt with you at the counter or assembled your product.

It’s the boss.

The boss didn’t design the system properly, didn’t align incentives, didn’t invest in training. The boss isn’t thinking hard about hiring the right people. And the boss isn’t listening.

I’m glad to see someone with Mr. Godin’s prominence highlighting the benefits of having a systemic perspective. Many people still think of the products and services they interact with (or worse, manage) as though they exist on their own, in a vacuum.

Of course, they don’t: All products and services are manifestations of systems that influence their performance. The front-line customer experience is the outcome of such a system. To improve the offering, improve the system. But you can’t improve the system if you don’t see or understand it. You must make it tangible to make it “real.”

Design can help: systems mapping and modeling are established practices. What’s needed is for “the boss” to understand that design doesn’t start with giving form to products/services. Instead, it’s a holistic practice that can bring coherence and alignment at a much deeper level – if it starts at a much earlier stage in the process.

Are you “the boss”? Do you understand the systems you’re participating in or creating? Do you know the degree to which your products/services are enabling such systems? If you lack visualizations that help you understand these systems, ask yourself: what do I need to do to see the big picture?

Systems design and the front line | Seth’s Blog