A keynote presentation I delivered at World IA Day San Francisco 2020.
Information architecture isn’t about nav bars and search engines and site maps; it’s about order in service to understanding. To effectively design order, we must look beneath the surface, to the elements that make IA distinct from other disciplines. These elements are language, distinctions, relationships, and rules. Information architects use them to create structures that help others understand.
In a world that is increasingly mediated through environments made of language, it’s essential that designers master these elements. This presentation illustrates how they work by examining a masterwork of information architecture, Dmitri Mendeleev’s periodic table of the elements.