In 2008, I did an exhibition that was called Design and the Elastic Mind where I came up with this idea that I use a lot: that designers are enzymes, they are the ones that make innovation, whether it’s scientific or technological into life. So that’s how I always think about it, whether they’re working on a product or on an interface or on an exhibition design, designers are the ones who make sure that there’s a synthesis happening and the synthesis that can be communicated to other human beings.
So if they are exhibition designers they make sure that the idea of a curator is tangible and is understandable by other people. If they are product designers, they in the simplest of cases become an interface between the engineering department and the public.
So it really depends, but I believe the designers are naturally extroverted professionals. Not that they are individually extroverted, maybe not, they might be shy or mostly introverts. But their role is to become catalysts, enzymes and to put the pieces together, they’re very good at that. Their role in the future continues to be that and I hope that this exquisite characteristic they have will be used and exploited in areas that are not necessarily the usual one. I hope that they will be included in political discussions, I hope that they will be almost like philosophers who are society-wise people that are consulted whenever there’s a big decision to make.
Design isn’t just a way of making better products and services, it’s also a way of knowing the world. (I love that Ms. Antonelli extends the scope of design to include politics, which has more to do with tweaking social and economic relations than with making stuff.)
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