TAOI: IDAGIO

The architecture of information:

IDAGIO is a music streaming service. It competes with the likes of Spotify and Apple Music — big players with deep pockets! But IDAGIO is different: it only streams classical music.

If you’re into classical music, you know the other music streaming services aren’t good at classical. Not because of the quality of the recordings, but because they’re set up for pop music, which is usually consumed in single tracks. Classical music, on the other hand, is usually presented in “works,” compositions that consist of several tracks. Structuring information in this way is the first feature IDAGIO highlights on its homepage:

The best search
Unlike other streaming services, we organise music by work not track. Compare all recordings of your favourite work, browse different interpretations, and find the latest albums.

Information architecture as strategic differentiator.