Adaptive Path 2001-2019

For a particular generation of designers, the name Adaptive Path holds special meaning. No matter where in the world you were practicing, if you were doing what we now call “user experience” design, you were likely to be paying attention to this most prominent of UX consultancies. Its founders included luminaries of the field, many of whom were (are) vocal in sharing what they learned both through blogs and in the conference circuit. Over the years, AP contributed much to our understanding of what it means to practice good UX design.

I’m using the past tense because now that name is no more. In a short Medium post published yesterday, the AP brand bade us farewell; it is henceforth to be fully integrated into Capital One, the financial services company that acquired Adaptive Path in 2014.

AP stopped taking on external clients at that time. For those of us who were consulting elsewhere, this meant they were effectively out of the playing field. With one exception: even after the acquisition, Adaptive Path kept putting on some of the best yearly design conferences in the world. I was fortunate to speak and/or lead workshops at the most prominent of these: UX Week.

I was confused by the way the Medium post described the future of AP’s events:

it’s bittersweet to say goodbye to our beloved Adaptive Path brand, and to all our events like UX Week, LX: Leading Experience, The Service Experience Conference, and design intensives.

Does this mean these events won’t happen anymore? Or merely that they won’t happen under those brands? In the ensuing discussion on Twitter, we got confirmation that the events are done, at least in the form we knew them:

As cliched as this sounds, this marks the end of an era. A small design consultancy has a very different character than a large financial services company; the types of events and “thought leadership” that come out of either will be (by necessity) very different. Even in its post-acquisition state, AP continued serving an important role in the UX design community through its events. Their withdrawal from the market leaves a large vacuum.

Thanks for everything, Adaptive Path. I learned a lot from you all over the years. It was a privilege to be associated with you, even if only in minor and tangential ways. To my former AP friends at Capital One: I wish you the best and look forward to seeing what you come up with next.