The Role of Structure in Digital Design

Andy Fitzgerald, in A List Apart:

design efforts that focus on creating visually effective pages are no longer sufficient to ensure the integrity or accuracy of content published on the web. Rather, by focusing on providing access to information in a structured, systematic way that is legible to both humans and machines, content publishers can ensure that their content is both accessible and accurate in these new contexts, whether or not they’re producing chatbots or tapping into AI directly.

Digital designers have long considered user interfaces to be the primary artifacts of their work. For many, the structures that inform these interfaces have been relegated to a secondary role — that is, if they’ve been considered at all.

Thanks to the revolution sparked by the iPhone, today we experience information environments through a variety of device form factors. Thus far, these interactions have mostly happened in screen-based devices, but that’s changing too. And to top things off, digital experiences are becoming ever more central to our social fabric.

Designing an information environment in 2019 without considering its underlying structures — and how they evolve — is a form of malpractice.

Conversations with Robots: Voice, Smart Agents & the Case for Structured Content