More of our transactions and social interactions are moving online every day. People access these digital products and services using a growing variety of devices: notebook computers, mobile phones, wearables, voice-driven smart assistants, and more.

Good experience requires that these systems be coherent and understandable. As a result, information architecture (IA) is more important today than ever before.

In this fast-paced one-day workshop you will:

  • Understand the primary goals of information architecture

  • Explore how people find information and how IA helps that search effort

  • Learn about the use of conceptual modeling in IA

  • Master basic IA components: organization schemes, labeling systems, and navigation systems

  • Identify the communication skills essential to architecting in multi-disciplinary teams

  • Learn how UX designers communicate IA design concepts to other team members

  • Discover how to create architectures that can evolve over time


The workshop is divided into four parts:

  • Part 1 introduces information architecture

  • Part 2 covers conceptual modeling, which is foundational to good IA

  • Part 3 reviews the standard components used to implement information architectures

  • Part 4 describes essential skills one must master to actually do IA

Hands-on exercises give participants a direct practical understanding of key IA concepts.

About me

I’ve been practicing information architecture for over twenty years. I’ve helped “make the complex clear” for organizations ranging from non-profits in the developing world to Fortune-100 corporations.

I’m a co-author of Information Architecture: for the Web and Beyond, the fourth edition of O’Reilly’s celebrated polar bear book about IA, and the author of Living in Information: Responsible Design for Digital Places. I’m also a former president and director of the Information Architecture Institute.

In addition to working as a consultant, writer, and speaker, I’m also an ​adjunct professor at the California College of the Arts (CCA) in San Francisco, where I teach Systems studio classes to Interaction Design master’s students (MDes).

Would you like me to teach this workshop at your organization or event?

Let’s talk

Learn information architecture

The next cohort of my IA: WTF? workshop starts November 29. Sign up now!