Episode 5 of the Traction Heroes podcast featured a conversation about strategic priorities. What do I mean by that? I’m referring to prioritizing at two levels:

  1. When you’re thinking about what to focus on now – what you should and shouldn’t do next.
  2. When you’re thinking about the higher-level objectives those granular actions serve.

What use is it to be productive or efficient if it’s moving you in the wrong direction? Or as designers put it: there’s a difference between designing the right thing and designing the thing right.

Of course you want to do things right. But first, you want to ensure the thing you’re doing is worthwhile to begin with. Both levels of priorities matter.

As you may expect, this is straight up Harry’s alley, as it’s central to Managing Priorities. I was glad to have this conversation with him – especially since it was prompted by a passage from a book he found through me!

I hope you find this conversation valuable. As always, I’d love to know what you think. (And if you’re enjoying the show, please leave us a rating – it helps other folks find us.)