Caring as a Core Design Principle

Bruce Mau, in an interview for The Creative Factor:

Being a designer, what you really signed up for is caring. I did a lecture for the Cooper Hewitt about their collection. When I looked at the collection, I thought, What do all these disparate objects have in common? I realized the common denominator is caring. What makes a design product different from other things is that people care more about the user as an individual, not as a consumer, but as a citizen.

Once you care about a person, you can’t not care about their context, right? You can’t have a healthy, vibrant person in a toxic community. And by extension, you have to care about their environment. You can’t have a thriving community in a toxic ecology.

We shift the idea of what design is about from the object and the immediate outcome to life itself—life-centered design, which is an understanding that we are not the center of the universe.

That’s really is it, isn’t it? The quality of the work will be completely different if designers truly care about the people they’re designing for.

Note this isn’t about being “user-centered.” It’s about understanding that our “users” exist in societies and ecosystems. If the thing we design serves user and business needs, but compromises their contexts, then it’s no good. Alas, we focus too much on the design of the parts and not enough on the whole. We value craft over philosophy – even though we, too, live in the same societies and ecosystems.

This interview is in support of Mr. Mau’s new book, MC24. I’m finding much inspiration in its pages; it’s a good salve for these dark times.

Bruce Mau: We Change By Slowly Changing Everything