The coronavirus pandemic has changed the world. Businesses are scrambling to serve their customers in a new reality. Many companies are looking for new ways to provide value over digital channels and having to do so in a context of great uncertainty.
We’re not returning to the pre-pandemic world. Many of the changes we’re making now will be with us for a long time. This moment is an inflection point, a unique opportunity to shift the ways we work and create value. As designers, we must ask: What is our role in bringing forth new realities? How might new solutions better serve human needs?