Apple’s Services Pivot and Persuasion

Nick Heer on the effects of Apple’s pivot towards increased services revenue:

using Apple’s products is starting to feel like visiting a department store that’s more intent on pushing its credit card than selling you a pair of shoes.

I’ve long stated that one of the reasons why I prefer Apple products over those of other companies is the clarity of my business relationship with the company. I pay Apple (lots of) money for beautiful, useful, reliable devices every couple of years. In return, they respect my privacy and attention. Win-win.

Apple’s move towards increased revenue from services has changed the balance. While I believe the company still respects my privacy, it is now incentivized to persuade me. Given Apple’s position as steward of my information environments, it has tremendous power over my attention. Will it wield that power responsibly?

I don’t see many first-party ads in my iPhone or iPad, but that’s because I’m already paying for many of Apple’s add-on services. I’d be greatly annoyed if my operating systems was constantly trying to persuade me.

Apple Promotes Its Services Through Pervasive and Often Disruptive In-App Advertising