COWEN: How did your interest in the late Wittgenstein influence the construction and design of LinkedIn? I’m sure they ask you this all the time in interviews.
HOFFMAN: [laughs] All the time. The question I’ve always been expecting. I would say that the notion of thinking about — a central part of later Wittgenstein is to think that we play language games, that the way that we form identity and community, both of ourselves and as individuals, is the way that we discourse and the way that we see each other and the way that we elaborate language.
That pattern of which ways we communicate with each other, what’s the channel we do, and what’s the environment that we’re in comes from insights from — including later Wittgenstein, who I think was one of the best modern philosophers in thinking about how language is core to the people that we are and that we become.
Later, Mr. Hoffman addresses the relationship between large tech companies and society as a whole:
I agree that the technological companies are a very important Archimedean lever. What I disagree with is that, as those levers become more important to society, I think that we can’t actually, in fact, say, “We should not be in discourse with society about what we’re doing.” Because actually, in fact, once you begin to have society-level impact, not just a, “Oh, look, here’s a new social game or something else, here is a new Zynga game that’s fun to play.”
Okay, who cares? I mean, it’s fun. Maybe hundreds of millions of people do it, but that doesn’t actually impact the way that society operates.
The fact is, as we get to the way that society operates, we need to add in interaction with society, accountability on the design principles and the philosophy by which we are affecting society. We have to integrate in ways by which society can give us feedback. That doesn’t necessarily always mean direction. Maybe sometimes there’s regulation or other things, but an ability to be in conversation with them.
If you look at it, my view would be that, as you have more successful tech companies that have an impact on society as a whole, part of what you should start doing is deliberately engaging in discourse with the various institutions of society in a public way, to say, “Here is the kinds of things that not only are we doing now, but what we’re trying to create in the future.”
He doesn’t explicitly connect the two ideas in the interview, but I will: these places made of language increasingly impact the ways societies work. As a result, the organizations that operate them must engage in active dialog with other social institutions, including governments.
(Mr. Cowen’s podcast, Conversations With Tyler, features insightful interviews with people who are shaping our world. It’s worth your attention.)