Episode 5 of the The Informed Life podcast features an interview with my friend Kevin M. Hoffman, author of the book Meeting Design: For Managers, Makers, and Everyone. After a long career as a designer, entrepreneur, and manager, Kevin is now focused on helping people in organizations hold better meetings.
In this episode, we talked about meetings and how Kevin organizes his information environments to manage lead conversion for his business. His description of the process sparked an image from our childhoods:
the metaphor that comes to mind is this… There was also this cartoon thing called School House Rock and the one that I remember – and I imagine a lot of people who know what Schoolhouse Rock is remember – is one about a bill. “I’m Just a Bill sitting here on Capitol Hill,” and how that bill goes on a journey to become a law.
Kevin goes on to describe the journey through which his leads become customers. This journey has information moving from a physical environment to a digital environment to another physical environment and finally to another digital environment. In all, it was a fun and fascinating conversation.
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