The Evolution of Everything: How New Ideas Emerge By Matt Ridley HarperCollins, 2015
Designers are called to tackle increasingly complex problems. This requires that we understand how systems function and how they came to have the configurations we experience. I put it this way because complex systems (at least those that stand the test of time) don’t come into the world fully-formed. Instead, they evolve step-by-step from earlier, simpler systems. (See Gall’s Law.) Because of this, it’s essential that we understand the distinction between top-down and bottom-up structuring processes.
That distinction is what drew me to The Evolution of Everything. While not written specifically for designers, the book addresses this subject directly. Per its jacket, the book aims to “definitively [dispel] a dangerous, widespread myth: that we can command and control our world.” It pitches “the forces of evolution” against top-down forces for systems definition. What sorts of systems? Any and all of them: the universe, morality, life, genes, culture, the economy, technology, the mind, personality, education, population, leadership, government, religion, money, the internet.
There’s a chapter devoted to how top-down vs. bottom-up approaches have played out for each of these complex subjects. Mr. Ridley aims to demonstrate that advances in all of them have been the result of evolutionary forces, and the hindrances the result of intentional, planned actions. I don’t think I’m doing the author a disservice by describing it in such binary terms. In the book’s epilogue, Mr. Ridley states his thesis in its “boldest and most surprising form:”
Bad news is man-made, top-down, purposed stuff, imposed on history. Good news is accidental, unplanned, emergent stuff that gradually evolves. The things that go well are largely unintended, the things that go badly are largely intended.
Examples given of the former include the Russian Revolution, the Nazi regime, and the 2008 financial crisis, while examples of the latter include the eradication of infectious diseases, the green revolution, and the internet.
While the whole is engaging and erudite, the earlier chapters, which deal with the evolution of natural systems, are stronger than the latter ones, which deal with the evolution of social systems. The book’s political agenda becomes increasingly transparent in these later chapters, often at the expense of the primary top-down vs. bottom-up thesis.
If you already buy into this agenda, you may come away convinced. I wasn’t. Sometimes bottom-up forces enable command-and-control structures and vice-versa. But you’ll find no such nuance here; the book offers its subject as an either-or proposition. This leads to some weak arguments. (E.g., “While we should honour individuals for their contributions, we should not really think that they make something come into existence that would not have otherwise.”)
Understanding the difference between top-down vs. bottom-up structuring is essential for today’s designers. The Evolution of Everything doesn’t entirely dispel the myth that we can command-and-control the world, but it does provide good examples of bottom-up emergence — especially in its earlier chapters. Still, I’d like a more nuanced take on this critical subject.
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