Do you want to improve the effectiveness of your digital product?

You need to learn information architecture, the design discipline focused on structuring experiences so they’re more understandable.

IA: WTF? is a new online cohort-based workshop that teaches foundational IA concepts in practical terms and gives you hands-on experience with key IA practices.

Who this workshop is for

  • UX designers working on complex products or websites
  • Product managers who want to drive better user experiences
  • Anyone else who shapes digital products

The first cohort will be capped at 12 participants.

What you’ll get

All tiers include:

  • Six live 90-minute learning sessions
  • A one-on-one onboarding meeting and an optional one-on-one debriefing meeting (30 minutes each)
  • Individual (offline) feedback on assignments
  • A dedicated Discord channel to discuss assignments and class topics with your cohort
  • A certificate of course completion

In addition, the Full tier also includes:

  • Six live 60-minute open office hours sessions (one per week for the duration of the workshop)
  • A physical copy of Information Architecture for the Web and Beyond, the fourth edition of the “polar bear” book

How will it work?

  • The workshop will last six weeks, from July 26 to September 1, 2022
  • Each week will include a live learning session and an open office hour
  • Each learning session will be 90 minutes long
  • Sessions meet Tuesdays at 08:00 PST/11:00 EST/15:00 GMT/16:00 CET starting July 26, 2022
  • Open office hours meet Thursdays at 08:00 PST/11:00 EST/15:00 GMT/16:00 CET starting July 28, 2022
  • Learning sessions will include lectures, breakout groups, pair discussions, class discussions, and more
  • Open office hours sessions provide additional space for Q&A and feedback
  • There will be assignments between sessions; participants will get feedback on these assignments offline
  • All sessions will be held over Zoom and Mural

Workshop outline

Session 1: IA fundamentals
Introducing IA. How to talk about IA without sounding like a librarian. How humans categorize stuff. The IA process.

Session 2: Understanding the domain
Researching the business context. Researching the system’s content. Researching user needs and expectations.

Session 3: Modeling IA
Clarifying the product vision. Understanding user mental models. Understanding system models. Creating conceptual models that bridge the two.

Session 4: IA components
How to design effective navigation, search, labeling systems, and metadata.

Session 5: Communicating intent
How to communicate IA effectively with collaborators and stakeholders. Sitemaps, wireframes, prototypes, and other means of communicating intent. Validating IA directions.

Session 6: The big picture
Aligning information architecture and product strategy. Ethical concerns. Managing change over time. (I.e., governance.)

About the instructor

Jorge Arango is an information architect, author, and educator. For the past 25 years, he has used architectural thinking to bring clarity and alignment to scores of digital products and services.

He’s the author of Living in Information: Responsible Design for Digital Places (Two Waves, 2018), co-author of Information Architecture: for the Web and Beyond (O’Reilly, 2015), and host of The Informed Life podcast. He’s also a former president of the Information Architecture Institute.

Besides consulting, writing, and podcasting, Jorge also teaches in the California College of the Arts graduate interaction design program. He’s also taught IA workshops for private organizations and public conferences around the world.

Information Architecture: For the Web and Beyond book cover

Information Architecture: For the Web and Beyond

By Louis Rosenfeld, Peter Morville, and Jorge Arango
O’Reilly Media, 2015
Barnes & Noble

Workshop schedule

  • The first cohort begins on July 26 and ends on September 1, 2022
  • Learning sessions meet Tuesdays at 08:00 PST/11:00 EST/15:00 GMT/16:00 CET
  • Open office hours meet Thursdays at 08:00 PST/11:00 EST/15:00 GMT/16:00 CET


Sorry, the first cohort is now closed. Please subscribe to my newsletter to be notified of future workshops.


or three payments of $366


  • Six learning sessions
  • Individual feedback
  • Cohort Discord


or three payments of $533


  • Everything in Basic tier
  • Six open office sessions
  • Polar bear book


Would you like me to lead your team through a customized version of this workshop?

Please email me if you have any questions.