Yesterday on a cross-country flight I had the opportunity to watch STEVE JOBS: THE LOST INTERVIEW, a documentary recorded in 1995 and released to theaters shortly after Jobs’s death in 2011. As its name implies, the film consists of an interview Robert X. Cringely conducted with Jobs for THE TRIUMPH OF THE NERDS, a PBS documentary about the development of the personal computer. Footage from the interview was lost for a while, but resurfaced after Jobs’s death.
The film shows Jobs at an interesting time in his life. This was before his triumphant return to Apple, which was then at its nadir. At this point, the company Jobs founded after leaving Apple (NeXT) had already transitioned from making computers to making software. It’s fascinating to see him frame this development; when talking about NeXT, he doesn’t mention the company’s computers at all. Instead, he talks about object-oriented programming as one of three major advances he witnessed in a visit to Xerox PARC in the late 1970s; the other two being ethernet networking and the graphical user interface. The latter of these, of course, is what led to the development of the Mac. In this way, Jobs ties his past success with his (then) current endeavor. Jobs is very clear on the lineage of these technologies; he doesn’t claim to have invented any of them. (At one point he even cites Picasso’s famous quote, “good artists copy; great artists steal.”)