The Power of Co-creation

Co-creation is a design approach that allows teams to achieve excellent results very fast. That said, it’s better suited to some cases than others. Having worked in several large-scale co-creation projects over the past few years, I have some insights on where it produces the best results.

What is co-creation? The best way to understand it is by examining how other design approaches work. Many follow a process similar to the one represented in the double diamond model:

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