I help product and UX design teams architect systems that drive business objectives while serving user needs
Understand how system components work together to support business and social objectives.
Validate and refine models and frameworks by creating prototypes and testing them with users.
Communicate clearly with stakeholders and align teams behind a coherent and compelling vision.
How I can help you
I’ve worked with dozens of design and product teams. Many are held back by the lack of a clearly articulated vision and conceptual structures that bring their products to life.
That’s where I come in. I provide clarity, order, and alignment to UX design projects by using architectural thinking.
Specifically, this involves:
- Synthesizing research findings into actionable insights
- Designing systems models, maps, and frameworks
- Developing a UX architecture for your product (or product family)
- Helping turn abstract ideas into testable prototypes
Over the last 25 years, I’ve architected digital experiences and “made the complex clear” for a wide range of organizations, from non-profits to Fortune-500 corporations.
I’ve worked with clients in diverse industries, including high tech, financial services, transportation, retail, and healthcare. As a result, I can quickly identify patterns in complex problems and cross-pollinate innovative solutions.
Services I offer
Understand your product’s context and the people it serves
Define a clear path to success and define measures for progress
Make your systems more coherent, learnable, and effective
Test proposed directions in real-world situations
Increase your design team’s effectiveness and efficiency
Jorge quickly leveled up on a very challenging domain, brought frameworks and methods to help us understand our situation, and produced both sense and order. He documented his work in a conceptual model with clear and beautiful diagrams as well as through text and conversation. Every time I would tell him, “I’m sorry this is so messy,” he’d say something like, “Oh, this is the kind of problem I enjoy!”
Consulting Service Design Lead
The Judicial Council of California
Would you like to discuss a possible collaboration?
Get in touch
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